Why pay $18 for a single pair?
The Truth Behind the $18 Price Tag
We cut the "Brand Tax," not the quality. See how we do it.
What you pay for
The $18 "Giant"
ThirdThread
Premium Materials
(200-Needle Knit)
(200-Needle Knit)
$3.00
$3.50
Marketing & Ads
(Celebrity Deals)
(Celebrity Deals)
$8.00
$0.00
Retail Markup
(Fancy Storefronts)
(Fancy Storefronts)
$7.00
$0.00
Shipping Efficiency
(The "Stash" Model)
(The "Stash" Model)
Low
High
*Based on our 12-Pack "Stock-Up" Stash pricing.